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Communications and advertising

Make sure your group understands how the law can affect what you can and can’t communicate.

Content last updated 03/10/2023

Social media

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What is social media?

‘Social media' usually means a website, mobile application or technology that allows users to share and communicate information (‘content') online - either privately or publicly.

Examples of social media include:

  • social networking sites such as Facebook, X (previously called Twitter) and LinkedIn
  • blogs
  • information sources (such as wikis)
  • video-sharing sites (such as YouTube and TikTok)
  • photo-sharing sites (such as Instagram), and
  • other sites with user generated content elements (such as news sites which invite customers to post reviews)

There are a range of legal issues your organisation should know about in using different types of social media.

The internet, and especially social media, have become essential communication and marketing tools for not-for-profit community organisations. They can be a great way for your organisation to promote its cause and services, and to communicate with your community cheaply and quickly. 

However, there are risks involved with social media use - especially because of the speed with which information travels on the internet, its global reach, and the lack of control that your organisation has once something goes online.  

We have published a fact sheet on social media that deals with particular areas of concern for community organisations regarding the use of social media. The guide assumes some knowledge of intellectual property laws (including laws on copyright and trade marks). If you would like to read more about these laws, we recommend you read our guide to intellectual property laws

Social media and your organisation

Social media can impact your organisation in many ways.

Our fact sheet outlines some key issues for community organisations, and strategies for reducing risk.

The fact sheet includes information about:

  • the most common social media platforms
  • risks to your organisation from social media use, and
  • steps you can take to minimise risks and maximise the benefits of using social media
Social media and your organisation

More information

The content on this webpage was last updated in October 2023 and is not legal advice. See full disclaimer and copyright notice.

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